In 2013, marketers dropped a record $42.8 billion on internet advertising according to the trade group Interactive Advertising Bureau. To put that into perspective, during the same year, only about $40 billion was spent on broadcast television ads. But here’s the kicker: an estimated 36% of the billions spent on internet advertising is the result… Continue reading What if a Third of Internet Ad Traffic Was Fraudulent? Wait – It Is
Tag: Reports
News reports, marketing research and investigative journalism.
The Top 10 Most Liked Facebook Pages [REPORT]
Ever wonder what pages are the most popular on Facebook? Now you can find out thanks to user interaction and engagement data analyzer PageDataPro. By tallying the number of overall likes, likes gained today and in the last seven days, PageDataPro lets us see the most trending Facebook pages. Here is a list of today’s… Continue reading The Top 10 Most Liked Facebook Pages [REPORT]
Good News for Twitter: User Base Expected to Rise By 25% from Surge in Asia [REPORT]
Despite Twitter’s significant drops in stock prices and an underwhelming initial acquisition of users this year, there may be hope for the social network still. In the current global forecast for Twitter, numbers show that its Asian audience will increase by nearly 25% this year, and that by 2018 more than 40% of Twitter users… Continue reading Good News for Twitter: User Base Expected to Rise By 25% from Surge in Asia [REPORT]
Which Tech Companies Are Protecting You and Your Data From the Government?
Every year the Electronic Frontier Foundation releases a report on which tech companies are being nice with your data protection and which are being naughty. The thing about the Internet these days is that we are entrusting our very sensitive and private information to tech companies. Especially with the rising issue of mass surveillance, it’s… Continue reading Which Tech Companies Are Protecting You and Your Data From the Government?
Snapchat Tops WhatsApp, Others as Leading Third-Party Messaging Service in the US [REPORT]
WhatsApp may have reached over 500 million users last month, but Snapchat is still in the lead when it comes to generating mobile traffic. According to a recent report by network policy control provider Sandvine, Snapchat has become the leading third-party messaging service in terms of volume. And with the app’s recently added video calling… Continue reading Snapchat Tops WhatsApp, Others as Leading Third-Party Messaging Service in the US [REPORT]
Pinterest Dominated by Women, High User Retention in 2014 [REPORT]
If you’re trying to get more creative, whether it’s looking for a healthy recipe or home redecorating ideas, Pinterest is the place to go. When a user finds something of interest to them, they “pin” it to a board and can have a permanent reminder of it. Pinning is an aspirational activity, meaning when a… Continue reading Pinterest Dominated by Women, High User Retention in 2014 [REPORT]
Mobile Display Revenues to Top that of TVs for the First Time [REPORT]
It seems laptop and smartphone manufacturers aren’t the only ones making bank off people’s obsession with high quality mobile devices. Combined revenues from mobile PCs and mobile phone flat panel displays (FPD) are set to share in 42% of total global FPD revenues this year, surpassing that of LCD TVs for the first time according… Continue reading Mobile Display Revenues to Top that of TVs for the First Time [REPORT]
US Government Created ‘Cuban Twitter’ to Undermine Communist Government
I wish it were still April Fool’s Day and that this report was a sick prank, but sadly it’s not. In a covert operation to spark civil unrest, the U.S. government built a “Cuban Twitter,” or a communications network geared toward Cuban nationals, the Associated Press reported Thursday. The project lasted over two years and… Continue reading US Government Created ‘Cuban Twitter’ to Undermine Communist Government
