Facebook Now Auto-Plays Video Ads in Your Feed

Just two weeks ago we spotted Facebook testing auto-play videos in the desktop News Feed. Today our worst fears have come true: the long-awaited auto-play video ads are here. In what could mark the beginning of the end of the golden Facebook era, Facebook announced that it will start testing auto-play video ads in your… Continue reading Facebook Now Auto-Plays Video Ads in Your Feed

REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S. who are looking to target users interested in specific shows. Today Twitter is expanding this TV suite to connect… Continue reading REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

Twitter Releases Scheduled Tweets Feature

Twitter has announced the ability to schedule organic or Promoted Tweets at specific times and dates within a year in advance. The feature is only available to marketers, though, who are currently using Twitter’s Ad Products and can be included in new or existing Promoted Tweet campaigns. According to Twitter: With scheduled Tweets, you can… Continue reading Twitter Releases Scheduled Tweets Feature

Picture This: Facebook Adds ‘Natural’ Looking Ads to Instagram

Say it ain’t so Instagrammers: Facebook has announced it will start running advertisements on Instagram, the photo and video sharing service it purchased for nearly $1 billion in 2012. A Facebook spokesman said the ads would begin to appear “in the next couple of months,” and only within the U.S. Facebook will strive to make… Continue reading Picture This: Facebook Adds ‘Natural’ Looking Ads to Instagram

The Plight of Endangered Penguins Told by Optical Illusion Posters

Sometimes in order for people to truly get a message, they need to see it in simple black and white. That’s exactly what the non-profit SANCCOB foundation is thinking with their new campaign to save endangered South African Penguins. SANCCOB has long been on a quest to conserve seabirds and other sea-life, especially threatened species… Continue reading The Plight of Endangered Penguins Told by Optical Illusion Posters