RadioShack Parodied Its Own Stores, but Maybe the Joke Really Is on Them

RadioShack announced that it will be closing 1,100 stores in response to a lackluster 2013 holiday season. The 93-year-old electronics retailer suffered $400 million dollars in losses in 2013 compared to $139 million in 2012, according to the New York Times. As if hemorrhaging profits weren’t bad enough, Radio Shack has lost something else that’s… Continue reading RadioShack Parodied Its Own Stores, but Maybe the Joke Really Is on Them

REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S. who are looking to target users interested in specific shows. Today Twitter is expanding this TV suite to connect… Continue reading REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales