Tag: branding

How Did These 50 Big Brand Companies Get Their Names?

Ever wonder where some of the biggest companies got their brand names? Thanks to a Wikipedia list showing the etymology of hundreds of company names, it’s easy to learn the origins of many of the biggest brand names out there, including the 50 well-known companies here: 1. 7-Eleven Originally called “U-Tote’m,” the convenience store chain… Continue reading How Did These 50 Big Brand Companies Get Their Names?

Driving Traffic with Shareable Images in 5 Easy Steps

Visual content, more than any other medium, draws people in. Images drive interactions across all social platforms including LinkedIn and Twitter. Social networks highlight visual content. Using visual content doesn’t need special skills. If your goal is to integrate visual content into your social marketing plan, traffic-driving images are within your reach. Here’s the five… Continue reading Driving Traffic with Shareable Images in 5 Easy Steps

RadioShack Parodied Its Own Stores, but Maybe the Joke Really Is on Them

RadioShack announced that it will be closing 1,100 stores in response to a lackluster 2013 holiday season. The 93-year-old electronics retailer suffered $400 million dollars in losses in 2013 compared to $139 million in 2012, according to the New York Times. As if hemorrhaging profits weren’t bad enough, Radio Shack has lost something else that’s… Continue reading RadioShack Parodied Its Own Stores, but Maybe the Joke Really Is on Them

Six Honest Logos that Show How You Really Feel About Your Favorite Apps

Has your Facebook feed turned into an assortment of Buzzfeed links? Whenever you open Pandora’s box, do you really “have it your way” by getting treated to your favorite songs, or do you hear mostly Burger King ads instead? Do you think the CEO of Snapchat is foolish for rejecting a $3 billion buyout offer… Continue reading Six Honest Logos that Show How You Really Feel About Your Favorite Apps

Artist Creates Fake Design Studio to Mock Designers Who Value Style over Substance

What is design to you? Is it a way to communicate ideas? Is design a way to emulate modern trends and lifestyles? Does design help improve user experience? Perhaps most importantly, a good design can communicate ideas as well as instructions on using a product. Whether designers conceptualize a responsive hearing aid based on a… Continue reading Artist Creates Fake Design Studio to Mock Designers Who Value Style over Substance

5 Tips for Brands to Make Standout Vine Videos [INTERACTIVE INFOGRAPHIC]

Mobile phones and videos are quickly gaining steam in the hands of users, and marketers have to keep up. This year, the number of mobile devices such as cell phones and tablets is expected to surpass the total world population. By 2017 it’s expected that two-thirds of the world’s data will be stored in video… Continue reading 5 Tips for Brands to Make Standout Vine Videos [INTERACTIVE INFOGRAPHIC]

Android KitKat 4.4 Gives Us a ‘Break’ from a Summer of Tech Squabbles

Well, Android fans, it turns out Key Lime Pie was a ruse. Google announced yesterday not only 1 billion Android activations to date, but also that the next Android OS, version 4.4, would be named after the internationally popular candy bar, KitKat. This is the first time Google has used a branded name to represent… Continue reading Android KitKat 4.4 Gives Us a ‘Break’ from a Summer of Tech Squabbles