REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

Twitter has released some interesting data that shows just how effective paid Twitter media can be for promoting television shows and generating leads. Earlier this year Twitter introduced TV ad targeting for advertisers in the U.S. who are looking to target users interested in specific shows. Today Twitter is expanding this TV suite to connect… Continue reading REPORT: Twitter Ads Paired With TV Advertising Reduces Costs by 36% and Drives up to 16% More Sales

Facebook Acquires Mobile Analytics Startup Onavo to Help Reduce the Cost of the Internet for All

How can the Internet become more affordable for everyone one day? Well, Facebook has just acquired Onavo, a mobile analytics company to help use data more efficiently and make that dream possible. Onavo, is an Israeli-based startup that will greatly aide Facebook’s internet.org inititiative, to help bring the Internet to those without. Facebook is set… Continue reading Facebook Acquires Mobile Analytics Startup Onavo to Help Reduce the Cost of the Internet for All

What to Actually Do With Your Cracked iPhone

Like the majority of iPhone users, I have fallen victim to dropping my iPhone and shattering the front screen. Fun fact: if you flip your phone in your hands, it is not guaranteed you will catch it every time. Of course it was about a year before I could get a new phone with my current cellular plan,… Continue reading What to Actually Do With Your Cracked iPhone

Why Normal is Expensive

Many of us look to lead normal and happy lives, but sometimes being normal is a more costly choice than you think. It could mean always trying to keep up with the pack instead of straying out on your own path to discover new ideas. It means never taking too big of a risk, no… Continue reading Why Normal is Expensive