Why It Pays to Think Long-Term: After 6 Years of Planning, YouTube Reaches 40% Mobile-Sourced Traffic

It was 2007, the year the first iPhone was released and three years before the first iPad, long before smartphones became an artificial part of our bodies and tablets, a common part of our entertainment regimens. Before even an ounce of demand existed for mobile video streaming, YouTube formed a team whose sole responsibility was… Continue reading Why It Pays to Think Long-Term: After 6 Years of Planning, YouTube Reaches 40% Mobile-Sourced Traffic

19 Facebook Rules for Maintaining Proper Businesses Etiquette

Facebook has become our virtual home online, both for personal and business purposes. Each use case has its own set of rules to abide by. For example, while it may be frowned upon to tell your friends to Like your Facebook Page, asking other business Pages to like your Page is downright desperate. And just… Continue reading 19 Facebook Rules for Maintaining Proper Businesses Etiquette

The Shapes of Successful Stories

To have a better chance of engaging the masses with your social media and content strategies, it’s important to master the art of storytelling. What makes a great story? There may be no better place to draw inspiration, than from professional authors, script writers, film directors and other successful story tellers. Are you a fan… Continue reading The Shapes of Successful Stories

Why Normal is Expensive

Many of us look to lead normal and happy lives, but sometimes being normal is a more costly choice than you think. It could mean always trying to keep up with the pack instead of straying out on your own path to discover new ideas. It means never taking too big of a risk, no… Continue reading Why Normal is Expensive