Twitter has announced the ability to schedule organic or Promoted Tweets at specific times and dates within a year in advance. The feature is only available to marketers, though, who are currently using Twitter’s Ad Products and can be included in new or existing Promoted Tweet campaigns.
With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
How to Create a Scheduled Tweet
1. You can create a new Tweet to schedule via the blue Tweet button at the top right corner of the navigation menu on ads.twitter.com. Twitter is also introducing a new Creatives tab, at the top of the navigation bar, for users to manage scheduled Tweets and Twitter Cards all in one place.
2. New Tweet box
The Compose Tweet button seen on the Creatives page will also bring up a new Tweet Box where you can create a Tweet and include a photo, location or card of your choice, along with specific targeting criteria.
The scheduling can be done in increments of one minute and set up to one year in advance based on your account’s timezone.
Marketers are always looking for better ways to manage social media and should be happy about this latest Twitter upgrade. It will be interesting to see if these new scheduling tools also get rolled out to general users eventually, too, as part of the core sharing functionality. If that did happen, Twitter could take lots of users back to the site from third party Tweet scheduling and social media management tools like Hootsuite and Buffer.