Social media has changed the rules for business, leveling the playing field between big brands and up-and-coming entrepreneurs. Today, to successfully launch a new site or product to the masses, it doesn’t take a huge advertising budget, but rather a great viral idea and solid marketing plan. Entrepreneurs also used to have to rely on… Continue reading Let’s Talk Crowdfunding on Twitter in the First Ever #KickstarterChat
Category: Marketers
The latest in marketing news, research and social media tips.
Bye-bye, Hootsuite? Salesforce Launches Social Studio, an Enterprise Platform to Win Them All
Watch out, Hootsuite: Salesforce is set to launch a new enterprise solution for social media management, and it looks like it’s going to be huge. Called Radian6 Buddy Media Social Studio, the new platform is set to do it all with collaborative management for teams, a scheduling and publishing suite, customer engagement workflows, in-depth analytics… Continue reading Bye-bye, Hootsuite? Salesforce Launches Social Studio, an Enterprise Platform to Win Them All
3D on the Rocks: Tiny, Intricate Ice Sculptures Carved Using 3D-Printing
The next time you want your scotch on the rocks, maybe the bartender will give you specially carved ice cubes. At least that’s what the Japanese liquor company Suntory Whisky has done with their latest marketing campaign, creating tiny ice sculptures to market its drinks. With the help of marketing firm TBWA Hakuhodo, Suntory revealed… Continue reading 3D on the Rocks: Tiny, Intricate Ice Sculptures Carved Using 3D-Printing
Apple Taunts Imitators in Print Ad on Earth Day: ‘Some Ideas We Want Every Company to Copy’
“There are some ideas we want every company to copy,” reads the top of an Apple ad running in UK newspapers today. Printed just in time for Earth Day, it’s no coincidence that the ad coincides with Apple’s ongoing patent trial with Samsung. Apple ad on back cover of this morning's Metro: 'There are some… Continue reading Apple Taunts Imitators in Print Ad on Earth Day: ‘Some Ideas We Want Every Company to Copy’
Facebook Wants to Target Ads at You Outside Its Network
Think your Facebook data is destined to live inside the network forever? Think again. Facebook could soon start using your personal data to target ads at you across the Web through its own mobile ad network. The initiative is set to be unveiled next week, according to Re/code. The ad network would allow advertisers to… Continue reading Facebook Wants to Target Ads at You Outside Its Network
Check Out DashBurst’s New Kickstarter To Bring Cool Photos, Videos, Infographics and More To Your Smartphone
What is great content to you? A cool new song or video? An informative guide? How about a hilarious pic? Today we are unveiling a new app that brings you the latest news, photos, videos and more in the most beautiful way! So far the DashBurst online magazine, which launched early last year, has covered… Continue reading Check Out DashBurst’s New Kickstarter To Bring Cool Photos, Videos, Infographics and More To Your Smartphone
Fashion E-Commerce Websites and SEO
When working with fashion e-commerce websites, applying the standard SEO practices is a start. However, there are other important tactics for fashion sites as well. Site Structure of Fashion E-Commerce Site structure not only impacts your customer’s browsing experience, it impacts SEO. Basing categories on your collections as well as product types is always a… Continue reading Fashion E-Commerce Websites and SEO
People Freaked Out when Twitter Briefly Replaced ‘Retweet’ With ‘Share’
Would Twitter still be Twitter without the retweet button? A recent Twitter experiment swapped Twitter’s iconic retweet button for a new “share” button that reminiscent of Facebook’s terminology. As CNBC’s Eli Langer pointed out last night, people were freaking out: [View the story “Twitter Users Really Like the Retweet Button” on Storify] Twitter is constantly… Continue reading People Freaked Out when Twitter Briefly Replaced ‘Retweet’ With ‘Share’
