When working with fashion e-commerce websites, applying the standard SEO practices is a start. However, there are other important tactics for fashion sites as well. Site Structure of Fashion E-Commerce Site structure not only impacts your customer’s browsing experience, it impacts SEO. Basing categories on your collections as well as product types is always a… Continue reading Fashion E-Commerce Websites and SEO
Social media is probably the best thing that has happened to businesses of all shapes and sizes. The viral nature of social media, along with the possibility of community and relationship building is an awesome deal that no business can afford to ignore. E-commerce stores that specialize in apparel are no exception. You already know… Continue reading 5 Reasons Why Pinterest is the Perfect Answer for Your Apparel Business
Months after debuting payment code, a new way for brick and mortar retailers to receive payments, PayPal is back in the online payments game with an improved checkout experience. Soon shoppers will be able to make payments in context directly on a merchant’s site through PayPal no matter what device they are using, according to… Continue reading PayPal Improves Online Checkout Experience With In-Context Payments on All Devices
Have you ever felt like a seller on eBay failed to meet the terms of your purchase agreement? Sure, you could report the seller, but would eBay staff really give you the satisfaction of knowing the seller who wronged you had been brought to justice? Probably not; in the future, however, there may be a… Continue reading Users Solve Buyer-Seller Disputes at Chinese E-Commerce Giant Alibaba; Will Amazon, eBay Follow Suit?
Here’s to my fellow-online shoppers who deserve better. Dear Online Retailers, I am addressing this letter to both the oldies and the newbies of the online shopping biz. I’ve been using some of your services for quite a long time (no need to go into details) but yes, I’ve been here longer than even some… Continue reading An Open Letter to Online Retailers from a Certified Obsessive Online Shopaholic