Bye-bye, Hootsuite? Salesforce Launches Social Studio, an Enterprise Platform to Win Them All

Watch out, Hootsuite: Salesforce is set to launch a new enterprise solution for social media management, and it looks like it’s going to be huge. Called Radian6 Buddy Media Social Studio, the new platform is set to do it all with collaborative management for teams, a scheduling and publishing suite, customer engagement workflows, in-depth analytics… Continue reading Bye-bye, Hootsuite? Salesforce Launches Social Studio, an Enterprise Platform to Win Them All

It’s Official: Klout Has Been Acquired for $200 Million

It’s official: social media influence ranking site Klout has been acquired by social customer service company Lithium Technologies. The deal is a mix of cash and Lithium private stock valued at nearly $200 million, Fortune reports. We reported last month that the acquisition was in the works, though it was only valued at $100 million… Continue reading It’s Official: Klout Has Been Acquired for $200 Million

55% of Brands Have No Effective Strategy for Managing Customer Complaints on Social Media

In this day and age, social media can have a big impact on the health of your business. While Foursquare check-ins and positive tweets can go far to bring in new customers, unanswered customer complaints over social media can result in tarnished reputations, a loss in customers and a fall in revenue. You’d think this… Continue reading 55% of Brands Have No Effective Strategy for Managing Customer Complaints on Social Media