Think your Facebook data is destined to live inside the network forever? Think again. Facebook could soon start using your personal data to target ads at you across the Web through its own mobile ad network. The initiative is set to be unveiled next week, according to Re/code.
The ad network would allow advertisers to leverage Facebook’s troves of personal information for better ad targeting, competing with Google’s AdMob mobile network, Twitter’s ad offerings and smaller players like Millennial Media, according to Re/code.
It’s not surprising that Facebook is launching its own ad network. The company has “dabbled” with building its own network for year and finally seems to have developed an effective system. In Q4 of 2013 mobile ads generated $1.24 billion for Facebook, half of its total ad revenue – not too shabby. In January Facebook began showing its ads in third-party mobile apps, a move the company itself likened to building a mobile ad network.
Facebook is expected to pitch the network on April 30 to publishers and developers attending its F8 developers conference in San Francisco. And from then on we can expect everything we like on Facebook to follow us to the ads we see on our phones!