“There are some ideas we want every company to copy,” reads the top of an Apple ad running in UK newspapers today. Printed just in time for Earth Day, it’s no coincidence that the ad coincides with Apple’s ongoing patent trial with Samsung.
Apple ad on back cover of this morning's Metro: 'There are some ideas we want every company to copy'. pic.twitter.com/RNbgBNtjHZ
— David McClelland (@DavidMcClelland) April 22, 2014
After creating a promotional video and a series of webpages to showcase the effectiveness of its environmental efforts, Apple is taking its green bragging to print advertising, where it can poke fun at Samsung in the public’s eye.
Placed in The Guardian and the free commuter paper Metro, the ad points to Apple’s data centers running on 100% renewable energy, the nontoxic materials that make up Apple’s products and the company’s ongoing goals toward environmental responsibility. “There’s one area where we actually encourage others to imitate us,” the smaller print on the ad reads. “Because when everyone makes the environment a priority, we all benefit.”
Samsung isn’t the only company accused of copying. Apple, too, has lost in court for infringing on Samsung’s patents, a ruling that resulted in an Apple product ban in the US (which was later vetoed by Obama). At the end of last year the Korea Times reported that the two companies had resumed negotiations to resolve their patent disputes but, if this ad is any indication, an agreement seems far from forthcoming.
Featured image by Jon Rawlinson