When building a brand, where do you start? With a name, of course. But we all know it’s not that easy. A lot goes into thinking of a name – it can be a long, tedious process. But there are steps you can take in your journey to successfully name your business or product. In… Continue reading It’s All in a Name: A Guide to Picking a Perfect Brand Name for Your Product or Business
Looking to start a business that requires a brand? A lot goes into the endeavor, but one thing is certain: you will want a killer logo. Maybe you’re gearing up to design your own logo or maybe you’re already a hard-working designer helping other businesses create theirs. Either way, it helps to approach the design… Continue reading 7 Logo Design Tips to Create a Killer Brand
When it comes to branding, what people are saying online about a business or product means everything. While some brands like BMW often enjoy being associated with “the best,” others are considered to be “dying” like Microsoft, or even worse, some, like Google, are known as “evil” or potentially the dawn of the real-life Matrix… Continue reading What Does Google Autocomplete Say About Your Favorite Brand?
What if you took your favorite logos and made them bigger? San Francisco-based art director and designer Andrew Wendling feels that clients too commonly overlook simplicity and minimalist design principles, often requesting that designers “make the logo bigger.” So Wendling started a tongue-in-cheek Tumblr that literally zooms in on famous logos from our favorite brands.… Continue reading Make the Logo Bigger: A Cheeky, Universal Response to the Common Client Request
Each and everyone involved with app development understands the amount of money, time, involvement and energy that goes into creating an app. And naturally, it is human to have the instinct of showing off your stellar efforts to the world and reap the benefits by monetizing your app. However, things are not all that seamless… Continue reading How to Monetize Your Brand-New App: Standard Techniques and Rare Methods
It’s common now to find Twitter handles on business cards, pamphlets, and TV commercials. But has the time already come to start seeing them on airplanes, too? Yesterday Aer Lingus, Ireland’s oldest existing airline and the country’s second-largest after Ryanair, tweeted a picture of its freshly painted “social jet”: We love our @twitter handle so… Continue reading Flying in Style: Is It Cool to Paint Your Twitter Handle on the Side of Your Plane?