When it comes to putting a webinar together, the most important step is publicizing when it’s going to happen. If you don’t promote it properly, very few viewers will tune in – essentially making your efforts worthless.
Though it’s no secret that self-marketing can be difficult, here are five surefire ways to promote your webinar.
Create a Landing Page
Each webinar you create should have a unique landing page that encourages visitors to register for the event. If you don’t want to create a full landing page, consider doing just a pop-up like Social Media Today does for its events. When they do register, be sure to collect their names, employers or companies, and their email addresses for your lead database. Collecting email addresses also gives you the chance to send out periodic reminders about your webinar and encourage those who signed up to share the event with friends and colleagues.
Generate a Timeline
A timeline is particularly useful if you plan to release information over an extended period. With a timeline that describe exactly how you plan to release information to viewers, you can stay on track with what content or advertisements you need to release and when. By using HootSuite or Buffer, you can even schedule the release of particular media teasers or comments ahead of time.
Offer a Teaser
Movies and games have trailers for a reason: they get people interested in the content before release. You can do the same thing for an upcoming webinar.
Shoot a short video giving potential viewers a small taste of what they’ll get during the full event. In your teaser, explain why the information you’re going to relay is important to viewers, and outline the most important reasons why they should attend the webinar. Don’t forget to include all the relevant information they would need to know to register or get in contact with someone if they have questions.
Don’t be afraid to show a bit of your own personality. It’s likely that during your webinar you’ll reveal your own sarcasm, humor or sincerity – do the same during the teaser. Provide a small taste of what you have to offer, and do what you can to convince viewers to come back.
Send Out Reminders
Remember how we suggested collecting emails in step one? Regardless of what you do for a landing page, you should always send out reminders to potential viewers. In her new book Spin Sucks, Gini Dietrich recommends sending out reminders in your newsletter one month, three weeks, one week and one day before the big event. Don’t let anyone forget that your webinar is happening.
Of course, even while employing this strategy, you don’t want to be overzealous: keep in mind that too many reminders can annoy your potential viewers.
Hype Your Event
Don’t just advertise and promote your event, get out there and show some confidence! Build as much hype for it as you possibly can! Check out StateCE as a model. The continuing education business does a great job getting people excited to register for its courses and events.
You can write a personal blog post about your webinar, or launch a contest offering exclusive information and access. The list of things that you can do is endless – the sky is the limit here. Your main goal should be to increase excitement for your webinar in addition to boosting awareness.
Tell us what you do to publicize your webinar.