Will these New Vine Features Knock Instagram out of the Water?

Screenshot of dog treats video on Vine

Screenshot of dog treats video on VineVine, Twitter’s mobile app that allows you to create and share 6-second videos, seems to have a few more tricks up its sleeve. Weeks after adding Android support, Vine is poised to enhance the app’s video-taking capabilities.

Yesterday Vine co-founders Dom Hofmann and Rus Yusupov tweeted out three mysterious Vines videos that seem to offer a sneak peak into upcoming features for the app. The Vines are choppy and, rather than explicitly showing us what’s in store for Vine, they whet our appetite for what’s to arrive next on the app.

I’m just making a wild guess here, from looking at these dizzying clips, but it seems like a new interface and fullscreen capabilities could be making their way to Vine. I also see cool new filters like fisheye and pinhole, and piece clips that hint at being able to incorporate past footage, meaning Viners will no longer have to shoot all their footage in the moment. Take a look for yourself:

Though the videos may be enigmatic, the intention behind them certainly is not. These Vines were posted the day before Facebook announced video capabilities for Instagram. Vine is preparing to up its game and give its users a reason to stick with Vine. Even before Instagram offered video, Vine still had a lot of catching up to do with Facebook’s photo sharing service; according to GlobalWebIndex, 1% of mobile users have used Vine in the past month, compared to 10% who’ve used Instagram. Vine may be growing faster than Instagram did, but will Vine be able to maintain its growth with Instagram as a direct competitor?

Will Vine be able to become the reining short-form video publishing app? Tell us what you think in the comments.

Lauren Mobertz

By Lauren Mobertz

Lauren is the former managing editor for DashBurst. One part geek, one part urban nomad, she is constantly scouting for the latest tech and world news. In the evenings you'll find Lauren running in strange places or attempting to dance salsa.


  1. For me Vine is just too short and I hear the instagram vvideo ersion will be 16 secs? I think better. Plus sharing on Instgram/FB so easy. That’s my take.

  2. Vine is offering 6 sec video whilst Instagram 15 sec the time may not seem substantial but on a digital phone it really counts. Short and Sweet! Thanks for the article Lauren.

  3. Vine. The videos show up in tweets without clicking anything – Vine allows you to skip frame which creates really neat effects, and Vine is owned by Twitter.

  4. In my opinion Instagram videos are too long, you’re thinking about yourself, not the people who is watching, if I’m scrolling through lots of videos, 15 seconds is too much.
    I want to watch many videos in a short period of time I really hope vine doesn’t make them longer just to compete.
    I’m not saying instagram video is bad, it’s just different.

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