A Battle of Creativity: Guerrilla vs. Traditional Marketing Tactics

An interesting development in marketing is the story of the M├ędecins du Monde, or MDM for simplicity (and pronounceability). MDM is a French non-governmental humanitarian aid organization with focus on providing help to the most vulnerable members of society. In late 2005 MDM wanted to draw attention to the condition of the homeless on the… Continue reading A Battle of Creativity: Guerrilla vs. Traditional Marketing Tactics