According to the chart, teens and young adults turn to YouTube more than any other source to discover and consume music with 83% reporting that they use the site to keep up with music. Seventy-three percent reported turning to Pandora and the same percentage, to “friends/family.”
The AM/FM radio is the next biggest source, with 65% using it to discover music, followed by Facebook at 53% and Apple iTunes at 43%. Spotify, which only 26% of respondents reported turning to, has a long way to go to be as useful to teens and young adults as Pandora.
Where do you discover the latest and greatest in music?
Featured image by Sascha Kohlmann