Google Search: What Are Rich Snippets and Why Should I Care?

What Are Rich Snippets? Rich snippets are a type of on page mark-up. They are the extra bits of text that appear under search results.  Think of them like bacon bits for search engines.  That extra pop of flavor that differentiates you from the plain old potato next to you.  Are they necessary?  That depends.  Do you want your listing to… Continue reading Google Search: What Are Rich Snippets and Why Should I Care?

How to Maximize the Shareability of Your Blog Posts With Multiple Entry Points

Your blog is a living collection of online web documents all interconnected through numerous links. Getting your blog to reach the full potential of its audience involves having a careful balance of great content, impeccable timing, perfect onsite optimization, and a robust network. Writing a great new post can take some time and effort, so… Continue reading How to Maximize the Shareability of Your Blog Posts With Multiple Entry Points

Hello World! How to Launch a Startup Using Social Media

Social media is the most effective marketing tool that has ever existed for small businesses and startups looking to reach new audiences. This opportunity has paved the way for entrepreneurs and new businesses to compete online with larger brands and celebrities for our attention. The key to building a large social media audience from scratch… Continue reading Hello World! How to Launch a Startup Using Social Media