While Germany was the victor in the World Cup tournament, the 2014 World Cup finals match won on social media. The final game of the 2014 FIFA Event generated more conversation on both Facebook and Twitter than any other sporting event before. Facebook’s data team determined that the Germany vs. Argentina game was the biggest… Continue reading World Cup Final Breaks Facebook and Twitter Records [STATS]
The World Cup is full of soccer stars, but two athletes have stood out more than the rest in social media chatter. Lionel Messi of Argentina and Cristiano Ronaldo of Portugal have made waves on sites like Twitter, but which of the two stars is more popular? According to social media analytics group We Are… Continue reading Which World Cup Player Is More Popular on Twitter, Messi or Ronaldo?
Living in the digital age, it should come as no surprise to us that World Cup viewership this year is more mobile and social than ever before. But just how mobile and social? According to a study by Peel, an app that turns your smartphone or tablet into a smart remote, viewership of this year’s… Continue reading The 2014 World Cup is More Mobile and Dominated By Facebook, Not Twitter [REPORT]