We see and hear the phrase all the time, “sharing is caring”. The sharing bucket includes: Likes, +1’s, RT’s, Mentions, Up Votes, and comments. While many are liberal in their sharing practices, others would rather face a lobotomy than share on Social Media.
Do you share? Do you care?
Unless you’re an online icon with a massive following you have to give in order to get. If you don’t give, your content is likely to collect dust and be passed over.
We see time after time, post after post with no love at all. Just sitting there, very lonely. Does this sound familiar? We all like to be recognized in some way, shape, or form. So I can’t imagine many of you don’t care that your content is in the black hole.
Why are you posting?
This is really a good question to ask yourself if you haven’t already. Is it just for fun? Are you looking to make contacts and create relationships? Do you have a business or personal site where you want to drive traffic?
If you’re not happy with your social media results and your content is not being shared consistently, then you are going have to roll up your sleeves. You have to be open to sharing others content. I know, not your cup of tea. Life is give and take, and this landscape is no different. Once you start sharing, you’re going to start making connections. It’s called “Social” Media, start acting accordingly.
Groups, Lists, and Circles, Oh My
This is the backbone of your social network. Groups (FB), Lists (Twitter), and Circles (G+) allow you to hon in and keep track of the people that are a good fit for you. If you’re not using these organizers you’re at a great disadvantage. When you’re building these groups make sure these people are active. You don’t want to build groups with individuals that show up once every lunar eclipse.
If you only take one nugget from this post, please spend time building solid groups, lists, and circles. Share the content from the individuals in these groups, lists, and circles. Your results will dramatically improve.
Over Posting, Slow down Tiger
Some people can get away with it, while others look like they are forcing things. If your content is not being shared, make sure you’re not over posting. This especially holds true for Facebook and Google Plus. On those two networks try keeping your posts from 3-6 per day. If you see little or no activity on your content, you shouldn’t be posting 15 quotes in five minutes. That’s not a good strategy.
Make sure your content is generating interest before ramping up to 10+ posts a day.
With time you’ll build trust with individuals and trust their content. You can see pictures and quotes, but reading fifty 1000 word posts isn’t efficient or realistic. If you trust the source, don’t hesitate to share without reading. It’s more about sharing a piece from someone you trust that puts out solid content, rather than going over every piece with a checklist to see if it makes the cut to be shared.
While showing up everyday is optimal, try to be active and sharing 5-6 days per week. Showing up will improve your results. Social Media isn’t a fan of inconsistency. Stay focused, share consistently within your groups, and have fun.
Please share with your networks if you found value in the piece. 🙂