Pinterest Rolls Out New Site Design to Improve Discovery

pintest new look

pintest new lookPinterest has been busy recently launching a new analytic tool last week and now rolling out a completely redesigned site to go along with it. In January, Pinterest started to test a new look with a select group of pinners, designed to make discovering things on Pinterest much easier. Since then, Pinterest used the feedback from these influencers to make even more site improvements!

Today, Pinterest announced they are rolling out this improved look to everyone. If you haven’t seen the new design yet you should receive an invitation soon.

New Discovery Features

Pinterest has added new features for close-up views of pins to help discover things you love that you may have otherwise missed before, including:

  • Pins from the same board: Now you can explore the entire board without leaving the page youโ€™re on.
  • Pins from the same source: Here you can find other things pinned from the same website.
  • People who pinned this also pinned: This is literally what it says it is. Pinterest mentioned the feature as, “Clever, we hope. Weโ€™ll be updating our Android and iOS apps soon to include this.”

    pinterest new design

    Other Changes

    Pinterest’s goal with this update is to make things simpler and cleaner, without requiring people to learn anything new. You’ll notice subtle but useful changes like bigger pins and more related content visible.

    Also when you scroll through pins and click on something of interest, the back button will take you right back where you came from no matter how far you’ve scrolled.

    Finally, Pinterest also rebuilt the foundation of which the website was built making the site more reliable and easier for them to improve.

    The new Pinterest roll out definitely makes the site feel cleaner, faster and more engaging!

    pintest new look

    What do you think of the new look?

    Daniel Zeevi

    By Daniel Zeevi

    Daniel is a social network architect, web developer, infographic designer, writer, speaker and founder of DashBurst. Full-time futurist and part-time content curator, always on the hunt for disruptive new technology, creative art and web humor.


    1. I’ve been using Pinterest for quite a time now, and this is the update that has made this visual pinboard look all the more attractive, fun and easy to use – It’s clean and well organized. Top that with the much needed Analytics. It was a much awaited, long needed overhaul. Good going team Pinterest!

    2. I’ve been working with the new layout for a few days now and it’s definitely a cleaner and more organized look. The one thing that doesn’t seem to be much better is the followers page. I think they need to rethink the page and come up with a design that doesn’t load tons of unnecessary image data every time you want to take a peak at what your followers are up to.

    3. I don’t use Pinterest enough to notice any benefits from the change. It does look nicer and I’m glad they added the new analytics features too.

    4. I love it! I’ve had it for a while I guess! Thought this was something else! I need a board edit and a board scramble would be a sweet feature!

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