With the rise of digital media, it’s no secret that traditional newspapers and radio broadcasts have been in a steady free fall for some time. If not from traditional mediums, where are people catching the news? It may surprise you to hear that a whopping 67% of people get their news from Facebook! Twitter is also a respectable source drawing in 16%, followed by Pinterest (15%) and Instagram (13%). The younger generations are shifting the pendulum even faster; over one-third (a rate that’s still growing) of young people find news on social media, compared to only 25% of people in their 40s.
News on the Go
Information is just a few clicks away, no matter where you are. 62% of smartphone owners use their device to keep up with the news, along with 64% of tablet owners. This makes sense, given that half of Americans own a tablet or smartphone device. Today, almost one-third of the world’s population is online, representing over 500% growth in internet connectivity since 2000!
So will digital news take over completely? Has video really killed the radio star?
News Consumption Trends in 2013
We appear to be living in a state of peaceful co-existence between new and traditional media. While digital news has surpassed the likes of print media and radio, TV is still the leading source of information, with 55% of people in the U.S. reporting TV as their primary news source. 39% of news consumers now use digital or mobile as a primary source of information, followed by radio at 30%. The rate of newspapers as consumers’ primary news source has fallen to 29%.
What were the top stories from last year? The 2012 US election reached far beyond American borders, generating 327,000 tweets per minute, peaking on Election Night. Another major event included the Mars Curiosity mission, as the world watched every tense moment leading up to the safe landing on the red planet in live streaming video and on Twitter. Twitter also reported that the two-week 2012 London Olympic games was reported through the network in over 150 million tweets.
While digital media is playing an increasingly larger role in modern news consumption, you can’t always trust what you read online. It seems that television will remain a go-to source for many seeking serious news.
What’s your primary source of news these days?