Personalized Scheduling
While there are a few tools that suggest publishing times when Twitter users are most active, Klout is looking to take this feature a step further by recommending when your specific audience is most active. “If you want people to listen, share the right message at the right time. You’ll make a bigger impact if you share content when your audience is online and most likely to engage,” writes James Landau, senior marketing manager at Klout. By tapping into its massive influencer data, Klout will give you key insights on when is really the best time to share a post with your networks.
Topic Filtering
Klout is also providing a more personalized content stream by allowing you to select specific topics of interest and quickly see the content that matters most to you and your audience.
What do you think of the new Klout?