REPORT: New Data Shows Hashtags Really Work on Instagram

Instagram is one of the fastest growing sites on the web, yet there isn’t a whole lot of information available about the service to marketers. So Dan Zarrella of Hubspot decided to collect some data on over 1 million images posted to the site, and his findings illustrate the importance of hashtags.

Not only do images with hashtags get way more likes than those without, there are a few power hashtags that strongly correlate to increased likes and engagement!

Best Hashtags on Instagram


instagram hashtags

Source: Dan Zarella

Dubie Bacino
Very informative, Daniel. Thanks for posting.
Daniel Zeevi
Thanks Dubie, glad this helped :)
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