REPORT: New Data Shows Hashtags Really Work on Instagram

instagram hashtags

Instagram is one of the fastest growing sites on the web, yet there isn’t a whole lot of information available about the service to marketers. So Dan Zarrella of Hubspot decided to collect some data on over 1 million images posted to the site, and his findings illustrate the importance of hashtags.

Not only do images with hashtags get way more likes than those without, there are a few power hashtags that strongly correlate to increased likes and engagement!

Best Hashtags on Instagram


instagram hashtags

Source: Dan Zarella

Daniel Zeevi

By Daniel Zeevi

Daniel is a social network architect, web developer, infographic designer, writer, speaker and founder of DashBurst. Full-time futurist and part-time content curator, always on the hunt for disruptive new technology, creative art and web humor.


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