Instagram is one of the fastest growing sites on the web, yet there isn’t a whole lot of information available about the service to marketers. So Dan Zarrella of Hubspot decided to collect some data on over 1 million images posted to the site, and his findings illustrate the importance of hashtags.
Not only do images with hashtags get way more likes than those without, there are a few power hashtags that strongly correlate to increased likes and engagement!
Best Hashtags on Instagram
Source: Dan Zarella