Well, this is unfortunate. A golf club in Verona, Wisconsin, is advertising discount games of golf to “commemorate” the September 11 terrorist attacks, according to Matthew Keys at The Desk. The ad reads,
12TH ANNIVERSARY OF 9-11: To Commemorate this we are offering 9 holes with car for only $9.11 per person or 18 holes with cart for only $19.11! 9/11/13 Only! Must present coupon. Can not be combined with other offers. Expires 9/11/13″
The coupon appeared in the Wisconsin State Journal on Monday, and, among some cringe-inducing spelling errors, advertises the deal at the Tumbledown Trails Golf Course. According to Keys, the offer is a real steal. “Nine holes of golf with a cart normally costs anywhere from $22 to $26 on a weekday.”
Playing golf (discount golf, at that) just might be the most appropriate way to show your respects for the nearly 3,000 who perished in the September 11, 2001 attacks (that was sarcasm). At least the Twitter community thinks so:
This ad appeared in today's Wisconsin State Journal. "Disgusting" is completely inadequate, http://t.co/gNRw21B3hh
— Zanti Misfit (@SPZanti) September 10, 2013
This 9/11-themed golf course ad is a real thing that ran in today's Wisconsin State Journal. pic.twitter.com/rn6VIYH4mF
— Josh Orton (@joshorton) September 10, 2013
It seems the insensitivity of some knows no bounds. This ad ran in the Wisconsin State Journal. #9/11 pic.twitter.com/ZN4RcwQeg8
— Christopher Bucktin (@ChrisBucktin) September 10, 2013
Tumbledown Trails apologized last night on Facebook, but is it enough to offset the damage done?
Apparently not. The business continued to apologize throughout the night, pointing out that it gives discounts to servicemen:
It seems Tumbledown has grown leery of danger to its staff on 9/11 and is considering closing for the day on Wednesday.
What do you think of Tumbledown Trails’ ad? How might the golf club better apologize for its lack of discretion and restore its public image?