How and when is it best to engage people on Facebook? According to the “Q1 Social Intelligence Report,” released this month by Adobe, images and videos are the most engaging types of Facebook posts that brands can share, and it’s best to share them on Friday.
Video posts have actually become more engaging, up from 2.4% to 3.0%, which can be partly attributed to Facebook recently making videos auto-play on the newsfeed. According to the report, that one alteration led to 25% year-over-year, and 58% quarter-over-quarter, increases in video post engagement. Although image post engagement decreased, it remains high at 4.4%. Links are the third most engaging, and text least engaging.
But Facebook engagement is not just about giving people the type of post they want, it’s also about when to give it to them. Although the numbers for each day are close, Friday is the best day for engagement, with 15.7% of post impressions and a 3.3% engagement rate. In addition, 25% of video plays happen on Fridays.
In all, it’s best for businesses and brand marketers to focus on image and video posting and to share their best content at the end of the work week.