Amazon Prime, the subscription service that offers users free unlimited two-day shipping, instant streaming on Prime Instant Video and free book rentals through Kindle First and the Kindle Owners’ Lending Library, is going up in price. In seven days the service, which used to cost $79 a year, will cost $99 for renewals and new subscriptions alike.
The price of an Amazon Student membership will also rise from $39 to $49, while the Prime Fresh membership, available in Los Angeles, San Francisco and Seattle, will continue to cost $299.
Amazon has sent an email to all Prime subscribers warning them that they will see the price change the next time their membership is renewed, according to TechCrunch.
Though Prime members are likely to grumble about the price hike, it’s unlikely many of them will go so far as to stop their Prime membership when the time comes. These people have grown spoiled by unlimited free shipping, after all; could they really stand to start going to the store again for toilet paper?