Are you addicted to social media? Let’s be honest with ourselves. How many hours a day are you on the internet? Out of those hours, how many hours are you spending on social media platforms? I am starting to see plenty of articles that are including social media addiction as part of the reason for marriages and relationships breaking up.
Here is where you need to get crystal clear with yourself, is it worth it? I think we need to start truly asking ourselves at what cost?
- Things to think about:
- Set a schedule so you have your work time, social media time, and family time
- Get clear on the why you are in social media
- Get clear on what you are willing to outsource
- If you do outsource, you need to be crystal clear on what they can say, post, and do. Take the time to get references, and train them to your level of integrity and authenticity.
- The most important question to ask – Is the amount of time you spend on social media bringing you any value, clients, and ROI (Return on investment).
I love social media and I truly do think it is a valuable tool for connecting us to a wealth and diversity of knowledge, cultures, and people. I just think we have gotten a bit too comfortable and aren’t taking the time to source out who we are connecting to and why.
I just recently launched another show and I had someone come back to me with:
What are your demographics? What is Your reach?
What are Your numbers ? etc…
I have to say it’s not just the numbers, it’s the engagement. I have access to over 50,000+ connections, yet I focus on the 20,000 people that I know are more likely to engage. The same goes for your Klout, Kred, and Peer Index score. I value quality engagement over games. While I could tag 100 people in a post every day to boost my Klout score I don’t. While I could run missions for a 100 at time I don’t. I will run maybe 1 or 2 missions a day and only for 10 people in one batch. Why? I know that my tribe will participate, and even if it is only 10 people in that mission sharing it is the quality of ‘The Ripple Effect” that matters. If I get 1000 people sharing my content and they have no followers, or half of their mailing list is bots, what is the point?
Yes, a number can help you get noticed, however you need to know what is your end outcome. Furthermore, you need to truly look at how much time you are putting into social media. Is what you are doing in social media enhancing your business and relationships, or creating problems in your business and relationships?