Have you heard of the new social network We Heart It? We Heart It is a popular new image-based site that serves three billion page views and over 60 billion images per month according to We Heart It CEO Ranah Edelin. And if you’re a millennial, there’s a good chance you already love it: 80% of We Heart It’s user base is under the age of 24, and more than 50% of all its visitors are in their teens.
About We Heart It
On We Heart It, you can find everything from fashion, inspiration and harassment-free selfies, but not your folks. One of the driving success factors of the site is its cool vibe: “Teens want a place they can call their own, a place that isn’t already inhabited by Aunt Sue and Uncle Frank,” Edelin said, alluding to a contrast with family-filled Facebook where teens are dropping out at alarming rates. Another reason young people are flocking to We Heart It is for its bully-proof design. We Heart It doesn’t allow comments (which can quickly turn negative on social media) but rather only the ability to “heart” posts, which leads to a much more positive experience, as Edelin points out:
Another one of the things we hear loud and clear from our users is that We Heart It is a positive and supportive community and service where people are free to express themselves without backlash and repercussions. Say I’m on We Heart It and see an image. The only two actions I can take are to heart that image and endorse it or follow the person to see more like it. I can’t say in the comments that your picture sucks, I hate you or go get another hobby. That’s been refreshing given all the bullying that’s happened on other social networks, and we actually get a ton of positive feedback because of it.
We Heart It is now looking to ride this positive wave and growth towards more revenue. The company recently announced new partnerships with popular fashion and youth magazines including Conde Nast’s Lucky and Teen Vogue, which which will bring the “heart this” button into their core content.