Facebook’s New Video Metrics Let You Measure which Parts of Your Videos Are Most Engaging

Do you post a lot of videos to your Facebook Page? Facebook’s new enhanced video metrics should help you determine which videos are resonating most with your audience. Soon you’ll be able to see not only how many people started watching your videos but also which parts of your videos were most engaging. Introducing Facebook’s… Continue reading Facebook’s New Video Metrics Let You Measure which Parts of Your Videos Are Most Engaging

Video Ads Have Arrived on Facebook

Since Facebook introduced auto-play videos in the desktop News Feed in December, we’ve been dreading the day when the network would launch auto-play video ads. I’m sorry to say, Facebook users, that that day has finally arrived. Facebook announced a new premium video ads program on its blog today. The 15-second video ads will auto-play… Continue reading Video Ads Have Arrived on Facebook