FACEBOOK SXSW REPORT: More Than 1 Billion App Activities Shared Daily

facebook sxsw report

Facebook announced at SXSW that more than 1 billion instances of application activity are now shared daily on Facebook. facebook sxsw reportAlso, more than 400 billion Open Graph actions have been shared back to Facebook as of this month. Facebook defines this open graph activity as high-level “interactions” users can perform within your app (commonly follow, like, listen, reading an article and watching a video). Some familiar open graph actions shared on your timeline for example would be pins added to Pinterest, or a new post on Tumblr.

facebook at sxswvia AFP/Getty Images

Facebook’s development team has also shared that as of March 2013, “110 million songs, albums and radio stations have been played 40 billion times” via Facebook-integrated apps and “1.47 million books have been shared.”

Facebook stated that “on average, people choose to share their app activity” which is mounting up to over 1 billion times daily. In fact, many users have opted-into sharing their activity from apps automatically either unknowingly or to just save time.

So these stats should be very intriguing to developers looking to take advantage of using the open graph within their applications to boost virality.

Do you choose to share any app or other site activity with Facebook?

Daniel Zeevi

By Daniel Zeevi

Daniel is a social network architect, web developer, infographic designer, writer, speaker and founder of DashBurst. Full-time futurist and part-time content curator, always on the hunt for disruptive new technology, creative art and web humor.


  1. I wonder if this is truly helpful for Facebook or a slippery slope toward perdition. I know a ton of folks who are quieting their newsfeed by disallowing applications to post.

    1. Many people will certainly be annoyed with all the apps, but from a developers perspective, there is a lot to gain when people do opt-in to automatically share their app activity.

  2. I wouldn’t have thought that the app sharing was significant to the developers, but I suppose it’s the equivalent of word-of-mouth advertising.

  3. Wow, these are staggering stats, Daniel. I personally don’t like sharing my app activity on FB; nor do I like accepting apps that ask to do so.

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