YouTube Releases One New Channel Layout to Rule Them All [UPDATE]

youtube update

Google is unleashing the new YouTube One Channel available to everyone now after a limited month long beta testing period. youtube update This update gives all YouTube channels a sleek new look that promotes a consistent feel for your brand across multiple devices, whether that be mobile or desktop, and it also looks to help content creators convert more of their viewers into subscribers.

YouTube has also provided a nice overview of all the possibilities you have to optimize your channel which include the best sizes for your profile images and other artwork. Channel art is customizable, visually-compelling art you can add to your channel that comes with a tool to choose how the images appear across desktop, mobile or TV displays.

youtube one devices

Make your first impression stand out

YouTube wants to help you convert all your viewers into subscribers. You can now create a trailer to feature only to non-subscribed viewers that land on your channel. This is a chance to show them what your channel is all about while encouraging them to subscribe, and not annoying your current fans with repetitive calls-to-action.
first impressions

Dress up your channel once, watch it look great everywhere

YouTube realizes that people watch your videos everywhere, at home, work, on their phones, anywhere they go. You need your channel to look good with a consistent feel across multiple device screens. Now your channel can shine by scaling responsively to any screen resolution size, keeping all your important sharing options in play too.

Channel Art Guidelines
For optimal results on all devices, YouTube recommends uploading a single 2120 X 1192 px image that has been optimized to fit the template below.
channel art specs

You can download the template from Google here: Channel Art Specs

Take control over your unique content

Take better control of the visual display of your videos and playlists on your channel. You can also curate content now, either your own or others’, into highly visible sections of your channel. YouTube also gives you multiple layouts to choose from for videos and playlists so you can arrange your content in the best way to engage fans.

your content is unique

Explore recently designed channels for inspiration

Check out a few fresh new designs to get a feel for the new possibilities.

Young Hollywood





Have you tried out the new YouTube channel layout yet? What are your thoughts?

Daniel Zeevi

By Daniel Zeevi

Daniel is a social network architect, web developer, infographic designer, writer, speaker and founder of DashBurst. Full-time futurist and part-time content curator, always on the hunt for disruptive new technology, creative art and web humor.


  1. I can’t really complain. YouTube is always bring the best for the users and as well as the channel owners. I am really impressed with the new trailer feature.

    1. It can also drive away the current viewers.. Least that could be done was give the OPTION of having the design rather then forcing it….

  2. This design takes away the youtube experience. With this layout change you take away all backgrounds and the ability to deviate yourself from others channels there is no creativity whatsoever. You guys are taking a shit on partners and taking away more and more partner benefits. Being a partner use to be something to strive for, now you are issuing banners for everyone and now allowing people to work for it. You are holding users hands and not letting them do their own work to grow their channel, gone is channel banners for partners what do partners have? Channel shows and live streaming wow that’s an amazing business strategy. You have no drive to become a partner, there is no point no point to even get involved in being a partner. Why is everybody stroking youtubes ego and allowing them to screw us users over even more with this horrible change, I’m all for a new change but this is a wannabe Google Plus rendition for youtubers. This change lacks personalization and individuality and creative potential this is the complete opposite of a good business presentation.

    1. Not sure how long you’ve been a member on YouTube, but through the years it’s gone to hell. I agree with your points. 2005-2007 was great for browsing content, favoriting, liking, etc. Then only a few years after Google bought out YouTube in 2007, these horrible interface changes came about. I can’t even explore the top videos of the week or day with ease anymore. Instead, I just get a bunch of promoted and “what people are watching” crap shoved in my feed and logged out homepage. Hell, for the first three months of the new 2012 layouts, they didn’t even have the top viewed videos of the day/month/week charts in order! Pitbull with 200+ millions views was on top for “most viewed today”. Total B.S. !

    2. You don’t understand how much I agree with you.. If I could, I would like craw through my screen and give you a high-five. Because this new channel design is a bunch of crap. I think the user should have a damn choice weather or not they want the damn design or not. My channel is being forced to be upgraded in about 9 days to the new piece of crap that the call a design.

  3. Yeah, not to be the pessimist here, but I barely see any critiques in these comments. Do any of you remember what happened last time Google made a new YouTube layout? Yeah horrible, and still is horrible. I can’t navigate to what used to be Browse > Most Viewed without typing in /charts after “youtube dot com” for the URL. Not only that, but the comment/inbox system is still glitchy beyond repair, and they said they’ve been promising to fix user profile problems for YEARS. Everybody needs to stop glorifying and caring about how YouTube looks but more as to how it will FUNCTION.

    All people (majority) want to do is watch videos, not be sucked in by some specially designed “marketing interface” crafted to attract more subscribers (aka traffic for adsense dollars), so the opinions of the big-wig YouTube celebrities in this video could mean less. A good majority of them are majorly motivated to keep the ad money coming in, of course they think the new marketing-geared layouts look great!

  4. Some kid in grade 2 designed this channel. As mentioned all creativity is gone. Boring white background. What’s next…. huge half page ads on the white space? This design blows. Stick it up your ***.

  5. I honestly agree with Robert and the others. I absolutely HATE the new channel design. I miss the old ones. It forces me to change it, it’s been changing more then I can even keep up with. I can’t even get the chance to figure out a channel format before it changes again! They need to add the option to change it back!

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