REPORT: Google+ Overtakes Twitter as 2nd Most Popular Social Network in US
Daniel Zeevi
While Facebook continues to lead all social networks by a wide margin, Google+ has overtaken Twitter as the 2nd most popular social network in the US, according to a March 2013 Survey by Burst Media of over 2,500 adult US internet users. Despite a lot of early criticism about Google+ being a ghost town, the site has the second-highest number of account holders for both men and women, leading Twitter by about 10 percentage points in each gender. Close to one-quarter of men and women were on Google+, while nearly 50% of each are on Facebook. Pinterest still has the largest gender disparity with 22% of women in the US on the site, yet only 5% of males. Twitter has a slightly larger penetration than LinkedIn at just over 15%. About 6% of both men and women are on Instagram, also slightly in favor of women.
Mobile social network use is also heating up this summer, while desktop and laptops still remain the number one way people access these sites (over 60%). But near 50% of both men and women log into social media using their smartphones, and another 32% of men and 21% of women accessed via a tablet.
