REPORT: Google+ Overtakes Twitter as 2nd Most Popular Social Network in US

burst media report

burst media reportWhile Facebook continues to lead all social networks by a wide margin, Google+ has overtaken Twitter as the 2nd most popular social network in the US, according to a March 2013 Survey by Burst Media of over 2,500 adult US internet users. Despite a lot of early criticism about Google+ being a ghost town, the site has the second-highest number of account holders for both men and women, leading Twitter by about 10 percentage points in each gender. Close to one-quarter of men and women were on Google+, while nearly 50% of each are on Facebook. Pinterest still has the largest gender disparity with 22% of women in the US on the site, yet only 5% of males. Twitter has a slightly larger penetration than LinkedIn at just over 15%. About 6% of both men and women are on Instagram, also slightly in favor of women.

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Mobile social network use is also heating up this summer, while desktop and laptops still remain the number one way people access these sites (over 60%). But near 50% of both men and women log into social media using their smartphones, and another 32% of men and 21% of women accessed via a tablet.

burst media mobilevia emarketer

Do you prefer to use a regular computer or a mobile device to check out social media?

Daniel Zeevi

By Daniel Zeevi

Daniel is a social network architect, web developer, infographic designer, writer, speaker and founder of DashBurst. Full-time futurist and part-time content curator, always on the hunt for disruptive new technology, creative art and web humor.


  1. Couldn’t this be just because of popularity of g-mail accounts? How are you separating a G-mail account from Google+ account? Also, from a usage perspective it seems twitter would beat google+, no?

    1. Well gmail accounts are certainly helping the g+ adoption rate, but this poll is strictly about the social networks people prefer (when asked). So from a usage perspective, g+ appears bigger than Twitter in the US, but not the world just yet.

    2. Twitters main purpose and idea is now an added feature on both facebook and Google+ so why use 2 networking sites when one dose it all and the other dose very little in comparison.

  2. I have enjoyed Twitter but learning to love Google as well. I see Google is expanding with communities, posting, etc…

  3. Daniel Zeevi Are the statistics by active accounts , or people who have signed up for google, gmail etc..
    If google can count anyone who’s signed into their email in the last 30 days, and by virtue of that, the google plus network (desktop version) that’s hardly active users,
    I’m trying to grow my network, following people who claim google activity, HARDLY!

  4. I am not sure that I have a huge feeling either way. I guess I edge toward G+ just because it fits nicely in the Google ecosystem where I already mostly live.

  5. I love Google Plus, and it doesn’t surprise me at all that it is taking off. Google plus is more than a social network. Google is using it to your everything it does on the web to.

  6. Awesome information in your content, Daniel. I have been fond of Google+ lately, especially with interacting in communities.

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