Facebook Earnings Report: 665M Active Users Daily, 100M Monthly On Instagram
Facebook has released its quarterly earnings report for Q1, which ended March 31, 2013. There are now 665 million daily active users, which represents a 26% year-over-year increase. Facebook also reported 1.11 billion monthly users through March (23% gain). Mobile visitors represented 751 million per month, with an explosive 54% gain since last year!
“We’ve made a lot of progress in the first few months of the year,” said Mark Zuckerberg, Facebook founder and CEO. “We have seen strong growth and engagement across our community and launched several exciting products.”
Facebook’s Recent Business Highlights
- Released Facebook Home – a new mobile experience for Android that puts people and social network updates at the forefront.
- Instagram had 100 million monthly active users in the first quarter of 2013.
- Launched new advertising products which included Lookalike Audiences, Managed Custom Audiences, and Partner Categories to give marketers better targeting capabilities.
- Continued investment in their ad serving and analytics platforms via partnerships with Datalogix, Epsilon, Acxiom, and BlueKai.
Facebook 2013 Financial Highlights
Facebook’s revenue for the first quarter totaled $1.46 billion, an increase of 38%, compared with $1.06 billion in the first quarter of 2012. Revenue generated from advertising was $1.25 billion, representing a staggering 85% of total revenue and a 43% increase since last year. Mobile advertising revenue was approximately 30% of advertising revenue for the first quarter of 2013.