Building crowdfunding campaigns on sites like Indiegogo is a painstaking art, so it’s no wonder you’d like to be able to run your campaign on your website instead of merely linking to it. But there’s hope for all crowdfunding campaigners; with its new Outpost service, crowdfunding site Indiegogo hopes to make this dream a reality.
Now users can embed and customize their Indiegogo campaigns on their personal sites, which are also mirrored on Indiegogo, to reap the benefits of Indiegogo’s 9 million unique monthly visitors and the company’s marketing channels like social media and email newsletters, the company announced in a press release. Using Indiegogo Outpost, campaigners will also have access to Indiegoego’s analytics offerings, which provide insights into contributor behavior. Embedded campaigns will be customizable and will allow users to keep traffic directed toward their own sites.
“Indiegogo is all about breaking down barriers to funding and we’re always looking for new ways to help Indiegogo campaigns directly engage with audiences who are likely to support them,” said Slava Rubin, Indiegogo co-founder and CEO.
Indiegogo Outpost comes with no setup fees, and users can integrate tools like Google Analytics, KISSmetrics, Mixpanel and Facebook retargeting into their Outpost campaigns.
Outpost will officially launch in the first quarter of 2014.
Would you like to run your next Indiegogo campaign on your site?