Charitable Giving Report: How Nonprofit Fundraising Performed in 2013
Do you like to donate to causes and give to others? You may not be alone, as charitable giving grew 4.9% in 2013, according to a new report by Blackbaud. Blackbaud analyzed data from 4,129 nonprofit organization representing $12.5 billion in total funds raised during 2013.
Blackbaud found that online giving accounted for 6.4% of the year’s donations, but that number is quickly rising; the sector grew a healthy 13.5% in 2013 alone.
The report also shows that larger, especially international, organizations saw the greatest increase in charitable giving while smaller nonprofits experiencing a higher growth rate for online giving.
According to the report, 33% of all charitable giving happens to occur during the last three months of the year, peaking in December, perhaps due to bonus checks coming in and the general giving nature of the holiday season.
5 Key Findings from the 2013 Charitable Giving Report
So what can nonprofits do to take advantage of this data? With online giving on the move, organizations should look to build up the communities on their sites and social media channels. Nonprofits should also consider creating social events like #GivingTuesday to drive support as well as rallying hardest for causes during the prosperous final stretch of the year.
You can also check out the Blackbaud Index for a near real time look at current charitable giving.