How important is it to you to have high scores on every single platform?
What are you doing to achieve those numbers?
Whether we like it or not, most companies and people look at these numbers. How do you get those numbers authentically, and with integrity?
The biggest way to get authentic traffic and comments is through your tribe. The tribe you have created through real life connections, social media groups, and networking. Take your time when building your tribe. If you’re just going for numbers, you’re making a huge mistake. It’s imperative that you do your due diligence to find more about these people and what they are posting. Get to know the people in your tribe.
Building a tribe that embodies quality and integrity is a process. In the end though, the benefits enjoyed will make it well worth the extra effort.
Quality social media is:
- A daily commitment to engaging with customers and friends
- Posting quality questions that stimulate engaging responses from others
- Posting content that is shareable to a wide range of people
- Posting content that shows your passions
- Posting content that shows your personality
- Posting content that is visually appealing
- Posting content that awakens emotions of laughter, smiles, reminders
- Posting content that solves problems
- Posting resources
- Thank those who share and comment on your posts (very important)
- Mix up the content you are posting: articles, pic quote, word quote, video, etc…
- Make sure your profiles have your key contact information (anything less is unacceptable)
- Be consistent across all platforms with your information, bios, etc…
- Google yourself regularly
- Make sure to check all of your settings and connections across all platforms on a regular basis
Be yourself and realize whatever you post is there for life. Somewhere in the depths of cyberspace lies all your content, for better or worse. Take a moment and survey your piece. Is this something you want the world to see? Make sure it is before hitting the button.
You can spend all day on Social Media. At the end of the day, “What is your ROI?” Being busy doesn’t mean anything if you are not getting any business from your activities. What you post will either attract or repel customers and friends.
We must also learn the art of teamwork and delegation. Most importantly, we must be able to say “No”.
Why is it that we feel guilty in saying “No” to friends and customers? Be honest and transparent when answering with a no. “I’m overbooked.” “I don’t have the expertise.” This is a great time to refer your customer to a trusted source that can satisfy the request. When we give quality referrals our customers are appreciative. This will likely drive more business back to you in the future from those customers.
Teamwork is essential for tribe building and effective social media engagement. Collaborating with others on projects widens your collective reach and everybody wins.
The bottom line is to have fun, be social, and be yourself. Delivering quality content and being consistent will lead to a successful tribe.
How have you built your tribe?
Great thoughts Carly. Thanking is key for sure.
Excellent article Carly Alyssa Thorne and more and more Dashburst contributors are people like you who I enjoy reading. Thus is why Dashburst is listed as one of my influencers. Awesome points. Spot on!
Thanks Judith… Glad you enjoyed the post
Thanks Carly Alyssa Thorne as tribe building is an essential part of creating a strong presence online. Too many people are gaming up high scores and that ends up coming out, and when it does their reputation is ruined. It all needs to be genuine. Great article!
Absolutely Miriam, gaming will only Hurt you in the end… so glad you enjoyed the article…
I have an amazing tribe. It took years, travel, risks, and unforeseen events, but building a tribe is where it’s at.
Thanks Anne, Yes our tribe is everything
Great post Carly. Thank you. Xx
Thanks Carmen… I LOVE MY TRIBE
A surprisingly good post, thanks for the opportunity to read this, Carly!
Thanks Jason… Glad You liked it
I try to ask myself “what will best serve my friends/fans/readers?” Although the answer is different on my various pages, it’s a useful way for me to focus my social media publishing. Questions or conversation starters for friends, including everything from funny photos to issue-related articles or graphics = my personal Facebook profile. Facebook page tips = SuperChargeYourPage. General social media and tips on other platforms = Social Media SuperChargers. Marketing, including some social media, and news/ideas useful to nonprofits and associations = O’Connell Meier. Cats and cat rescue = Feline Foundation. Content that might be of great use to my Social Media SuperChargers fans would be out of place on the Feline Foundation page. To me, it’s all about the people you’re talking to.
Absolutely…. it is all about Your Niche, Your Audience and quality content
Nice advice Carly, mine’s a work in progress. I think numbers are important when they help us interact and build our social networks with real people that are actually interested in what we have to share and offer.
Thanks Brian… Agreed… it is all about interaction and building…
Great post Carly – I particularly relate to your statement – “Being busy doesn’t mean anything if you are not getting any business from your activitie”. I’m afraid that at the end of some of my days I feel like I haven’t stopped working on social networking all day – but I can’t see much ROI of my time. I think I need to go through your Quality bullet points carefully 🙂
Glad the article is of help to Your Stewart and yes I feel you on ROI versus time invested on Social Media
Brilliant, Carly, numbers are important but what is more important is how we achieve them.
Thanks Barbara and Absolutely very important how we get them
Social media marketing is about personal relationships and cannot be faked in the long run.
Very True Barbara… it all comes out eventually
Thanks for the great post, Carly. It is definitely a slow and steady build but I appreciate that the people who stick with me in my tribe are there for all the right reasons. Thanks!
Thanks so much for sharing Your thoughts with us Sandi, and Tribe building is a lot of Fun. Slow is steady and authentically is better than faster and thru unauthentic means… Enjoy the Journey
I’ve chosen to limit the number of social platforms so I can build more solid relationships on the ones I do best at. And I make a point of making all my comments meaningful, not just “nice post” or simply hitting “like”… I think that adds engagement, even if it’s slow! Thanks for refining that process even further for us, Carly!
Thank You so much for sharing Your thoughts with us Sharon and I agree meaningful comments mean more than just Great post. It is also thru the comments that we learn and grow from each other.