Don’t look now, but “big data” is on a collision course with your company. And from a PR standpoint, that could spell disaster. Especially if you’ve failed to recognize the powerful role big data can play in helping PR professionals gain useful insights, formulate better communications strategies, and make more informed decisions for their clients… Continue reading 5 Big Ways Big Data Is Changing PR
Author: Michele Nemschoff
Michele Nemschoff is Vice President of Corporate Marketing at MapR Technologies. Michele received an MBA from Stanford University and a BS in Economics from The Wharton School.
