Disney is well known for providing the ultimate entertainment experience, and for some time they have also been trying to expand the customer on-site experience at their parks with RFID technology. As of May 20, 2013 Disney passholders can change their common paper passes into a new card that allows visitors to use the new… Continue reading Disney’s MagicBand: Next-Generation Customer Experience Without Social Media Integration?
Author: Juergen Hoebarth
Juergen Hoebarth is the CoFounder, CVO and Chief Marketing Officer of RealLifeConnect, established in 2011 and one of the world’s leader in providing social media RFID turnkey solutions for agencies and brands who want to connect experiential & interactive promotions, brand activations, loyalty programs, conferences, tradeshows and events frictionless with the online world.