20 Hilarious Reactions to the Yahoo-Tumblr Deal

Keep Calm and Carry On Yahoo and Tumblr

Keep Calm and Carry On Yahoo and Tumblr

When the surprising news of the $1.1 billion Yahoo-Tumblr deal broke yesterday, Tumblr users set into a mild panic. With no update from their favorite blogging platform, users took to their Tumblrs to express their fear and make requests of David Karp, Tumblr founder and CEO:

User Reaction: This is a bad dream, right?

User Reaction: Wasted time

User Reaction: I'm genuinely worried

User Reaction: No purple!

Some users were so worried they began flocking to other blogging platforms. WordPress’ Co-Founder and CEO Matt Mullenweg blogged last night that WordPress was seeing a vast increase in the number of Tumblr imports into their site. Though WordPress normally sees between 400 and 600 Tumblr imports an hour, during the last hour on Sunday 72,000 Tumblrs were imported. That’s quite a spike.

User Reaction: Let's boycott

User Reaction: Tumblr was my home

User Reaction: Yahoo's going to charge for premium features

User Reaction: We are lost blogger nomads

Other users tried to look on the bright side:

User Reaction: Maybe Yahoo will fix the video player

User Reaction: Would you go down with the Tumblr ship?

Today Yahoo and Tumblr tried to ease worried fans. David Karp, Tumblr Founder and CEO, finally updated the Tumblr staff blog Monday morning, writing:

“We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission–to empower creators to make their best work and get it in front of the audience they deserve–certainly isn’t changing”

But what about ads? Tumblr is known for integrating only unobtrusive, relevant ads. With Yahoo’s acquisition, how might this practice chagne? Yahoo CEO Marissa Mayer assured users that ads on Tumblr will remain relevant. “We are committed to continuing the experience the Tumblr community loves,” Mayer said, “where the ads are aspirational, where the ads are great content on themselves.”

Some users have already made requests of Yahoo and David Karp:

User Reaction: Requests for David Karp

Twitter Reacts

On Twitter the conversation has been more incredulous than worried. Many tweeted their doubts while pointing out the niche uses of Tumblr, wondering how Yahoo could possibly profit from acquiring the blogging site:


GIF Reactions

How I met your mother, Yahoo and Tumblr stylevia Esma

Yahoo Tumblr Buscemivia The Frogman

David Karp Signs Tumblr Awayvia Ruined Childhood

Reblog Your claim to a Tumblr sharevia Yaffle

Punching the new purple tumblrvia Tumblr

Moving On

For now it seems that Tumblr users have no choice but to trust that Yahoo has the integrity to preserve the clutter-free, close-knit community on Tumblr and perhaps bask in some future improvements. Matt Mullenweg made a great statement on his blog last night regarding the potential for Tumblr to grow through Yahoo:

“News like this, whether from a friend or a competitor, is always bittersweet: I’m curious to see what the creative folks behind Tumblr do with their new resources, both personal and corporate, but I’m more interested to know what they would have done over the next 5-10 years as an independent company. I think we’re at the cusp of understanding the ultimate value of web publishing platforms, particularly ones that work cross-domain, and while Yahoo’s all-cash deal by some metrics, like revenue, is very generous, I think it’s a tenth of the value that will be created in these platforms over the coming years.”

As Tumblr users, what do you think Yahoo has in store for Tumblr? Will they turn the platform into an evil advertising machine or will they make Tumblr an even better place to blog?

Lauren Mobertz

By Lauren Mobertz

Lauren is the former managing editor for DashBurst. One part geek, one part urban nomad, she is constantly scouting for the latest tech and world news. In the evenings you'll find Lauren running in strange places or attempting to dance salsa.


  1. I sincerely hope that the post by verstimmt is humorous to you because of the last sentence and not the killing themselves part. To many times I have had to interact with someone on tumblr who hates life and themselves so much that suicide is the only option.

Leave a comment