Yahoo’s New Logo is ‘Whimsical, Yet Sophisticated’
The new version is a refreshing take on the Yahoo brand, ditching the former’s serif font for a cleaner, more symmetrical type, sans serif. Check it out:
Marissa Mayer, president and CEO of Yahoo, seems pleased with the new logo. She worked hands-on with Yahoo’s logo design team over one weekend to design the logo from start to finish. Mayer wrote on her Tumblr,
We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”
To learn more about the new Yahoo logo, check out this upbeat video demonstrating its blueprint:
What do you think of Yahoo’s new logo? Share with us in the comments section!