Yahoo’s New Logo is ‘Whimsical, Yet Sophisticated’

yahoo y gif

After its 30 Days of Change campaign, which featured one variation of its new logo each day for 30 days, Yahoo has finally released its real new logo.

The new version is a refreshing take on the Yahoo brand, ditching the former’s serif font for a cleaner, more symmetrical type, sans serif. Check it out:

new Yahoo logo

Marissa Mayer, president and CEO of Yahoo, seems pleased with the new logo. She worked hands-on with Yahoo’s logo design team over one weekend to design the logo from start to finish. Mayer wrote on her Tumblr,

We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.”

To learn more about the new Yahoo logo, check out this upbeat video demonstrating its blueprint:

What do you think of Yahoo’s new logo? Share with us in the comments section!

Phillip Manker
Maybe spending too much time and$ on the wrong thing?
Nick Martin
I think it will catch pretty quickly.
Surajit Frank Agarwal
Acutally I think its a lot of hot air over too little. Rather than work so hard over the logo maybe Miss Mayer could have spent time fixing Yahoo mail. The new yahoo mail does not take the user experience forward. Its much worse than what they already had.
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