Extreme Advertising: Watch These Cat Operators Play the World’s Largest Game of Jenga [VIDEO]
If you thought the games of Jenga you played in college were epic, wait till you see the game these Caterpillar operators played. Using five Cat machines, these operators remove and reposition 27 600-pound (that’s 8.1 tons!) wood blocks arranged in a stack: a version of Jenga fit for giants.
Each drop of a block will make you squirm as you anxiously wait for the stack to collapse.
This ad was made as part of Cat’s Built For It campaign, demonstrating that no matter what the job is, Cat machines can help get it done. How’s that for extreme advertising?
Watch the making of “Stack” here.