New Franz Ferdinand Video ‘Right Action’ Looks Like a Colorful Infographics Montage

Franz Ferdinand has released the official video for their new single “Right Action.” Directed by Jonas Odell, the video features Franz Ferdinand playing in front of retro-inspired graphics and demonstrative words. While I won’t go so far as to claim the video is “a wry critique of infographics,” I will say the conspicuous display of lyrics, heat maps, and circles that resemble charts certainly remind us of infographics. I’m more inclined to agree with the band’s record label, Domino, that the video incorporates elements from retro Penguin books on psychology, sociology, and anthropology. One look at the ripped out pages spotlighted in the video and these book covers, and you’ll see what I mean. Check out these stills from the video:

franz ferdinand right action book page

franz ferdinand right action heat charts

franz ferdinand right action circle charts

franz ferdinand right action brain graphic

“Right Action” is the debut single off Franz Ferdinand’s first new album since 2009, Right Thoughts, Right Words, Right Action. Grab the album on its release date, August 27, or catch Franz Ferdinand on tour.

What do you see in the video that reminds you of infographics? Let us know in the comments!

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