“Life is either an incredible adventure, or it’s nothing at all.” And with that quote begins the wild GoPro advertisement for its newest camera, the Hero4, which promises better performance and image quality.
The ad involves spectacular footage of adventurous places all over the world that evoke an array of emotions. You travel to a concert in South America where you are part of a colossal dance party and then you race through the neon streets of Japan. You join one group of daredevils as they scale an iceberg and then another that climbs into the depths of an active volcano. On a refuge for wild horses, you feel strangely empowered, while watching a whale rescue proves exhilarating.
On the YouTube upload page, GoPro explains:
All around the world GoPro users are capturing incredible experiences, from the heart-stopping to the heartfelt… See how GoPro’s new line of our most advanced cameras ever allow you to beautifully and authentically capture and share the experiences that bring purpose, adventure, and joy to your life.