Apple Gets Poetic about the Possibilities of the iPad and Life
Apple wants you to think of your iPad Air as more than just a gadget, but rather a mechanism to fuel your creativity and passions. Likening life’s magical moments to verses of poetry, the ad quotes Robin Williams in Dead Poets Society: “We don’t read and write poetry because it’s cute, we read and write poetry because we are members of the human race. And the human race is filled with passion.”
In a new campaign, Apple wants to help you share “Your Verse” by featuring the ways people use iPad around the world. From telling the stories of iPad-clad mountaineers to bringing you into the work habits of a top Bollywood choreographer, Apple’s new Your Verse site explores the myriad (and poetic) ways you can use iPad.
Check out the original Robin Williams performance here for comparison:
According to Apple and Dead Poets Society, “The powerful play goes on, but you may contribute a verse. What will your verse be?” asks the campaign.
via The Verge