Got Milk? Not Anymore! US Milk Industry Adopts New Protein-Touting Marketing Strategy

Say bye-bye to your favorite milk mustache-wearing celebrities: the U.S. milk industry is adopting a new advertising campaign and leaving the “Got Milk” tagline to rest. The new campaign will feature the tagline “Milk Life” and will emphasize milk as a protein-filled source of energy perfect for jumpstarting your day, according to Ad Age. Drinking-milk… Continue reading Got Milk? Not Anymore! US Milk Industry Adopts New Protein-Touting Marketing Strategy