Report: TV Ad Expenditure Continues to Dominate, Internet Ad Spend Steadily Rising

In its latest Global AdView Pulse report, global information and measurement company Nielsen announces that television remains the most favored means of advertising, with a 57.6% share of global ad expenditure in Q2 of 2013. Though internet advertising accounts for only 4.3% of global ad spend, it saw a 26.6% increase in spending year to… Continue reading Report: TV Ad Expenditure Continues to Dominate, Internet Ad Spend Steadily Rising