Obama-Ortiz Selfie Samsung Publicity Upsets the Obama Administration

A few days ago, David Ortiz took a selfie with President Obama. The two smiled and posed as Ortiz snapped the photo. Ortiz then asked, “Do you mind if I take my own?” Obama responded, shouting out to the crowd in a joking tone, “Oh, he wants to do a selfie!”, and Ortiz laughed, “Yes,… Continue reading Obama-Ortiz Selfie Samsung Publicity Upsets the Obama Administration

Instagram Surpasses Twitter in Mobile Users in the US

Not long ago, when people wanted to share something from their phone to a social network, they turned to Twitter. Now it seems the tables have turned and a new social media site is being favored by mobile users: Instagram. Instagram has eclipsed Twitter in mobile users with 35 million people using the Facebook-owned photo… Continue reading Instagram Surpasses Twitter in Mobile Users in the US

Five Ways to Promote Your Webinar

When it comes to putting a webinar together, the most important step is publicizing when it’s going to happen. If you don’t promote it properly, very few viewers will tune in – essentially making your efforts worthless. Though it’s no secret that self-marketing can be difficult, here are five surefire ways to promote your webinar.… Continue reading Five Ways to Promote Your Webinar

Driving Traffic with Shareable Images in 5 Easy Steps

Visual content, more than any other medium, draws people in. Images drive interactions across all social platforms including LinkedIn and Twitter. Social networks highlight visual content. Using visual content doesn’t need special skills. If your goal is to integrate visual content into your social marketing plan, traffic-driving images are within your reach. Here’s the five… Continue reading Driving Traffic with Shareable Images in 5 Easy Steps

Video Ads Have Arrived on Facebook

Since Facebook introduced auto-play videos in the desktop News Feed in December, we’ve been dreading the day when the network would launch auto-play video ads. I’m sorry to say, Facebook users, that that day has finally arrived. Facebook announced a new premium video ads program on its blog today. The 15-second video ads will auto-play… Continue reading Video Ads Have Arrived on Facebook

This Ad from a Cosmetics Brand Actually Isn’t Superficial

Thought cosmetics brands were all about selling impossible beauty standards to an impressionable world? Apparently not! A new add lets girls know they “can” do whatever they put their mind to. CoverGirl’s put out this inspiring ad featuring Queen Latifah, Ellen DeGeneres, Sofia Vergara, Katy Perry, Janelle Monáe, Becky G, and P!nk. It also features… Continue reading This Ad from a Cosmetics Brand Actually Isn’t Superficial

RadioShack Parodied Its Own Stores, but Maybe the Joke Really Is on Them

RadioShack announced that it will be closing 1,100 stores in response to a lackluster 2013 holiday season. The 93-year-old electronics retailer suffered $400 million dollars in losses in 2013 compared to $139 million in 2012, according to the New York Times. As if hemorrhaging profits weren’t bad enough, Radio Shack has lost something else that’s… Continue reading RadioShack Parodied Its Own Stores, but Maybe the Joke Really Is on Them

Oscar Mayer Now Makes Lunchables for Adults; Just Like Their Predecessors, They Ain’t Too Healthy

As much as we loved devouring our Lunchables as kids, there came a point when we grew older when we asked ourselves, “Hey, is this real food?” Hopefully at that point we stopped eating those pre-packaged “foods” of questionable origin. Perhaps Oscar Mayer realized people were onto their chips-and-salsa-as-lunch trick and decided to cater to… Continue reading Oscar Mayer Now Makes Lunchables for Adults; Just Like Their Predecessors, They Ain’t Too Healthy