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5 Viral Video Tips: How to Make a Viral Video [PRESENTATION]

5 Viral Video Principles: How to Make a Viral Video from Steve Young

Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of video being uploaded to YouTube every minute. How can you make your videos stand out from the crowd then? Well, Steve Young from SmartShoot, not the NFL quartback, but rather the creator of over 50,000 videos and photo projects for some of the world’s biggest brands including AirBnb, Google and Yelp, identifies five key principles that are sure to increase the chances of your videos going viral!

A viral video is a video that moves your tube.

 

1. High-quality video production

According to Mashable, 9 out of the top 10 viral videos on YouTube in 2012 were professionally created. The quality of your video matters!

professional video
 

2. Think like a street performer

Avoid typical cheesy product shots and try and find and interesting angle that relates to your brand.
Go Daddy Posts Biggest Sales Day in History After Super Bowl Ads Run
 

3. Be Unforgettable

Do you temember that hilarious DollarShaveClub.com campaign, “Our Blades Are F***ing Great?” I know I do… and I’m pretty sure Gillette remembers too.

gillette vs dollar shave club

be different
 

Safe is risky. – Seth Godin

 

4. Be Human

Be real, like human real. Don’t be afraid to let the CEO make a cameo, or show real employees. And people love it when you take it to the streets with live broadcasts!

the streets
 

5. Don’t forget to promote

The key to going viral is to get a bunch of people to see it. Be proactive, and start emailing journalists and bloggers personally at least one week before release. Try to get coverage on 2 or 3 top sites. You can find anyone’s email using Rapportive! Then upload it to YouTube, Vimeo and anywhere else you can, including the new DashBurst social network coming soon!
who will watch?
 
Have you ever created a viral video before? What’s the most hits you ever got? Feel free to share your best production in the comments below!
 

   
Jose Fotografia
http://wideo.co is an excellent free tool to create video presentations. You can upload your videos to youtube
Vikram Singh Rana
you can find some great viral videos, explainer videos and hand craft videos like the drop box one here http://thecuillincollective.co.uk/ Also their prices are awesome and they are really very effective.
Steve Young
Thanks for the embed and sharing the slideshare!
Daniel Zeevi
My pleasure, great deck Steve!
C? Làm ?i
Great article
Mithu Hassan
thanks... liked and shared.
Mike S Brooks
Creating viral videos is something all the big companies know about and/or are attempting to do. It's something every business should understand. Great article, Dan!
Radha Khalsa
I enjoyed your article, thanks. Yes, we make video but are not professionals - http://youtu.be/RuJIbF3Z3UU.
Patricia Weber
I did NOT know point #1 - 9 out of 10 videos that go viral are professionally created? You wouldn't think that with what we get notice of via television.
Daniel Zeevi
Ha there are some low budget local ads, that is for sure!
 
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