Everyone loves a good video. Video just flat out works! But the tape has already started to roll on that one, with 87% of online marketers already using video content (Outbrain 2012) and 72 hours of video being uploaded to YouTube every minute. How can you make your videos stand out from the crowd then? Well, Steve Young from SmartShoot, not the NFL quartback, but rather the creator of over 50,000 videos and photo projects for some of the world’s biggest brands including AirBnb, Google and Yelp, identifies five key principles that are sure to increase the chances of your videos going viral!
A viral video is a video that moves your tube.
1. High-quality video production
According to Mashable, 9 out of the top 10 viral videos on YouTube in 2012 were professionally created. The quality of your video matters!
2. Think like a street performer
Avoid typical cheesy product shots and try and find and interesting angle that relates to your brand.
3. Be Unforgettable
Do you temember that hilarious DollarShaveClub.com campaign, “Our Blades Are F***ing Great?” I know I do… and I’m pretty sure Gillette remembers too.
Safe is risky. – Seth Godin
4. Be Human
Be real, like human real. Don’t be afraid to let the CEO make a cameo, or show real employees. And people love it when you take it to the streets with live broadcasts!
5. Don’t forget to promote
The key to going viral is to get a bunch of people to see it. Be proactive, and start emailing journalists and bloggers personally at least one week before release. Try to get coverage on 2 or 3 top sites. You can find anyone’s email using Rapportive! Then upload it to YouTube, Vimeo and anywhere else you can, including the new DashBurst social network coming soon!
Have you ever created a viral video before? What’s the most hits you ever got? Feel free to share your best production in the comments below!